About me.

I’m a senior product marketing specialist with 6+ years of experience helping B2B SaaS companies and creative teams communicate effectively with sharp, conversion-driven messaging.

I specialize in building product narratives that turn a dubious audience into decisive customers. Over the last few years, I’ve worked at the intersection of product, marketing, sales, and customer success—launching features, tightening GTM strategies, and rolling out content material that accelerated pipeline momentum. 

At Bizongo’s Artwork Flow (now acquired by Esko), I established and led the product marketing function, working across teams to sharpen positioning and carve a healthy niche in the marketplace.

Beyond SaaS, I’ve led strategic content across agencies, editorial publications, and brand marketing teams. Most recently, I worked as a ghostwriter for one of the top 20 Forbes contributors in the science and wildlife space, where I developed high-visibility thought leadership and built partnerships across disciplines.

Today, I bring that combined experience into product marketing—offering a cross-disciplinary edge, a collaborative mindset, and a clear focus on delivering value through storytelling, structure, and strategy.

If you're looking for someone who can unite teams, untangle complexity, and craft content that actually moves people—I'd love to connect.

My Education.

B.E. (Mech)

Graduated from Vidyavardhaka College of Engineering, Mysore, with a degree in Mechanical Engineering and a burning desire to switch tracks to Marketing.

B.E. (Mech)

Graduated from Vidyavardhaka College of Engineering, Mysore, with a degree in Mechanical Engineering and a burning desire to switch tracks to Marketing.

B.E. (Mech)

Graduated from Vidyavardhaka College of Engineering, Mysore, with a degree in Mechanical Engineering and a burning desire to switch tracks to Marketing.

PGDM

Graduated with a PGDM in Journalism & Mass Comm from Xavier Institute of Communications after working for two years to supplement my experience with industry-oriented learning and skill development.

PGDM

Graduated with a PGDM in Journalism & Mass Comm from Xavier Institute of Communications after working for two years to supplement my experience with industry-oriented learning and skill development.

PGDM

Graduated with a PGDM in Journalism & Mass Comm from Xavier Institute of Communications after working for two years to supplement my experience with industry-oriented learning and skill development.

MBA (Working)

I’m pursuing an MBA for working professionals in Marketing from Manipal Academy of Higher Education to equip myself with the right skills and knowledge to create impact and deliver value to organizations at the highest level.

MBA (Working)

I’m pursuing an MBA for working professionals in Marketing from Manipal Academy of Higher Education to equip myself with the right skills and knowledge to create impact and deliver value to organizations at the highest level.

MBA (Working)

I’m pursuing an MBA for working professionals in Marketing from Manipal Academy of Higher Education to equip myself with the right skills and knowledge to create impact and deliver value to organizations at the highest level.

Awake Therapy

Science Communicator For Forbes / Oct 2024 - May 2025

I worked closely with a top Forbes science contributor to craft high-impact editorial content, optimize visibility through story planning, and grow monthly readership to over 1.5 million every month. My work involved in-depth research, narrative refinement, and collaboration with leading photographers and science communicators.

Awake Therapy

Science Communicator For Forbes / Oct 2024 - May 2025

I worked closely with a top Forbes science contributor to craft high-impact editorial content, optimize visibility through story planning, and grow monthly readership to over 1.5 million every month. My work involved in-depth research, narrative refinement, and collaboration with leading photographers and science communicators.

Awake Therapy

Science Communicator For Forbes / Oct 2024 - May 2025

I worked closely with a top Forbes science contributor to craft high-impact editorial content, optimize visibility through story planning, and grow monthly readership to over 1.5 million every month. My work involved in-depth research, narrative refinement, and collaboration with leading photographers and science communicators.

Artwork Flow

Product Marketing Specialist / Jul 2022 - Sep 2024

I led go-to-market efforts for flagship launches, developed strategic positioning, and created high-conversion content for Sales, Product, and Customer Success. My work supported launch day readiness, increased page engagement 3x with product tours, and enhanced the onboarding experience for new users.

Artwork Flow

Product Marketing Specialist / Jul 2022 - Sep 2024

I led go-to-market efforts for flagship launches, developed strategic positioning, and created high-conversion content for Sales, Product, and Customer Success. My work supported launch day readiness, increased page engagement 3x with product tours, and enhanced the onboarding experience for new users.

Artwork Flow

Product Marketing Specialist / Jul 2022 - Sep 2024

I led go-to-market efforts for flagship launches, developed strategic positioning, and created high-conversion content for Sales, Product, and Customer Success. My work supported launch day readiness, increased page engagement 3x with product tours, and enhanced the onboarding experience for new users.

Omnify

Content Marketing Associate / May 2021 - Jul 2022

I created campaign-driven content across key user segments—from sports coaches to HOA managers—translating features into real-world workflows. My writing supported bottom of the funnel content, showcased product-oriented use cases, and laid the groundwork for my shift into product marketing.

Omnify

Content Marketing Associate / May 2021 - Jul 2022

I created campaign-driven content across key user segments—from sports coaches to HOA managers—translating features into real-world workflows. My writing supported bottom of the funnel content, showcased product-oriented use cases, and laid the groundwork for my shift into product marketing.

Omnify

Content Marketing Associate / May 2021 - Jul 2022

I created campaign-driven content across key user segments—from sports coaches to HOA managers—translating features into real-world workflows. My writing supported bottom of the funnel content, showcased product-oriented use cases, and laid the groundwork for my shift into product marketing.

FREELANCE CONSULTANT

Content Creator & Media Editor / Jul 2020 - May 2021

During the lockdown, I worked across industries to build my multimedia toolkit—editing interviews and transcripts for The Arts Quotient, designing onboarding guides for Celebreak’s coaches, and writing and publishing news features for MyNEP. This phase sharpened my adaptability and deepened my visual storytelling skills.

FREELANCE CONSULTANT

Content Creator & Media Editor / Jul 2020 - May 2021

During the lockdown, I worked across industries to build my multimedia toolkit—editing interviews and transcripts for The Arts Quotient, designing onboarding guides for Celebreak’s coaches, and writing and publishing news features for MyNEP. This phase sharpened my adaptability and deepened my visual storytelling skills.

FREELANCE CONSULTANT

Content Creator & Media Editor / Jul 2020 - May 2021

During the lockdown, I worked across industries to build my multimedia toolkit—editing interviews and transcripts for The Arts Quotient, designing onboarding guides for Celebreak’s coaches, and writing and publishing news features for MyNEP. This phase sharpened my adaptability and deepened my visual storytelling skills.

NISPAARA SOLUTIONS & ALCHMI

Content Writer / May 2017 – Mar 2019

As the sole content writer across both agencies, I created web content, marketing collateral, and social media copy for clients spanning healthcare, wellness, and hospitality. This role built my foundation in fast-turnaround storytelling, voice adaptation, and communicating value across industries and formats.

NISPAARA SOLUTIONS & ALCHMI

Content Writer / May 2017 – Mar 2019

As the sole content writer across both agencies, I created web content, marketing collateral, and social media copy for clients spanning healthcare, wellness, and hospitality. This role built my foundation in fast-turnaround storytelling, voice adaptation, and communicating value across industries and formats.

NISPAARA SOLUTIONS & ALCHMI

Content Writer / May 2017 – Mar 2019

As the sole content writer across both agencies, I created web content, marketing collateral, and social media copy for clients spanning healthcare, wellness, and hospitality. This role built my foundation in fast-turnaround storytelling, voice adaptation, and communicating value across industries and formats.

Tools.

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Google Analytics

Data Analysis

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Slack

Communication

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Webflow

No-code

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Hubspot

Campaign Data

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Ahrefs

Marketing Intelligence

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Arcade

Product Tours

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Hotjar

User Heatmapping

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Intercom

Knowledge Base

What I've been curious about lately...

Meta marketing analytics

Arming myself with the tools to review and refine GTM and communication strategies to tell better, smarter stories.

Learning beyond the books

A sneak peek into business school thinking just in time for my weekend MBA. Trying to build a mindset that’s mine, not just by the book.

Understanding intelligence

Chasing the bigger question of how do we even think the way we think? Felt most relevant today as we start deploying AI to do some of our thinking.

Healthier Systems

Meal prep, workouts, and fewer skipped breakfasts. Building routines that help me feel sharper and show up better.

Getting a Kitten

Because nothing balances a spreadsheet brain like a small, chaotic feline overlord.

Trekking for body, mind, and soul

One long uphill walk and a few ‘light’ existential questions. Sometimes the best place to find yourself is in the middle of nowhere.

Like what you see? Imagine what we could build together.

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